Get This : Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? / Kari Tuominen, Sami Lahti ; Graphics: Lasse Malmberg.

Title : Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? / Kari Tuominen, Sami Lahti ; Graphics: Lasse Malmberg.

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