Brand identity essentials 100 principles for designing logos and building brands /

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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Autor principal: Budelmann, Kevin
Autor corporatiu: ebrary, Inc
Altres autors: Kim, Yang, 1968-, Wozniak, Curt
Format: Electrònic eBook
Idioma:anglès
Publicat: Beverly, Mass. : Rockport Publishers, c2010.
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Accés en línia:An electronic book accessible through the World Wide Web; click to view
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