Gordon, I. H. (2013). Managing the new customer relationship: Strategies to engage the social customer and build lasting value. Wiley.
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Chicago Style (17th ed.) Citation
Gordon, Ian H. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Hoboken, N.J.: Wiley, 2013.
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MLA (9th ed.) Citation
Gordon, Ian H. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley, 2013.
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Warning: These citations may not always be 100% accurate.