The challenges facing brand managers today
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| 企业作者: | |
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| 其他作者: | , |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
[Bradford] :
Emerald Insight,
2012.
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| 丛编: | Journal of product & brand management : featuring pricing strategy & practice,
v. 21, no. 6 |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
| 标签: |
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| 实物描述: | p. [386]-488. |
|---|---|
| 参考书目: | Includes bibliographical references. |
| ISSN: | 1061-0421 ; |