rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: lean entrepreneur
    sub title: how visionaries create products, innovate with new ventures, and disrupt markets
  name:
    name part: Cooper, Brant.
    role:
      role term: creator
  name:
    name part: Vlaskovits, Patrick.
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, N.J
    publisher: Wiley
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    form: remote
    extent: xxiii, 256 p. : col. ill.
  abstract: "Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better underst…
  note: Brant Cooper, Patrick Vlaskovits.
  note: Includes index.
  note: Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
  subject:
    topic: Entrepreneurship
  subject:
    topic: Success in business
  classification: HB615 .C6495 2013eb
  classification: 658.4/21
  identifier: 9781118295342 (pbk.)
  identifier: 9781118334089 (e-book)
  identifier: 2012035450
  identifier: http://site.ebrary.com/lib/daystar/Doc
  record info:
    record content source: CaPaEBR
    record creation date: 120911
    record change date: 20171002063102.0
    record identifier: 0000162591