Greener marketing a global perspective on greening marketing practice /
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sheffield :
Greenleaf Pub.,
1999.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 130207s1999 enkab sb 001 0 eng d | ||
| 020 | |z 1874719144 | ||
| 020 | |z 9781874719144 | ||
| 020 | |z 9781907643200 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10650147 | ||
| 035 | |a (OCoLC)828743310 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5413 |b .G74 1999eb |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 245 | 0 | 0 | |a Greener marketing |h [electronic resource] : |b a global perspective on greening marketing practice / |c edited by Martin Charter and Michael Jay Polonsky. |
| 250 | |a 2nd ed. | ||
| 260 | |a Sheffield : |b Greenleaf Pub., |c 1999. | ||
| 300 | |a 432 p. : |b ill., maps. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Green marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Charter, Martin. | |
| 700 | 1 | |a Polonsky, Michael J. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10650147 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 151684 |d 151684 | ||