Marketing to moviegoers a handbook of strategies and tactics /
में बचाया:
| मुख्य लेखक: | |
|---|---|
| निगमित लेखक: | |
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Carbondale :
Southern Illinois University Press,
c2013.
|
| संस्करण: | 3rd ed. |
| विषय: | |
| ऑनलाइन पहुंच: | An electronic book accessible through the World Wide Web; click to view |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
विषय - सूची:
- Creative strategy
- Market research
- Traditional media advertising
- Marketing in digital media
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.