APA (7th ed.) Citation
Marich, R. (2013). Marketing to moviegoers: A handbook of strategies and tactics (3rd ed.). Southern Illinois University Press.
Chicago Style (17th ed.) Citation
Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 3rd ed. Carbondale: Southern Illinois University Press, 2013.
MLA (9th ed.) Citation
Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 3rd ed. Southern Illinois University Press, 2013.
Warning: These citations may not always be 100% accurate.