Workers go shopping in Argentina the rise of popular consumer culture /

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that oc...

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Salvato in:
Dettagli Bibliografici
Autore principale: Milanesio, Natalia, 1974-
Ente Autore: ebrary, Inc
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: Albuquerque : University of New Mexico, c2013.
Soggetti:
Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • Industry, wages, and the state: the rise of popular consumer culture
  • Surveys and campaigns : discovering and reaching the worker-consumer
  • Commercial culture becomes popular : advertising and the challenges of a changing market
  • How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
  • Love in the time of mass consumption
  • Tales of consumers : memory and working-class material culture
  • Epilogue : consumer culture today.