Bricks matter the role of supply chains in building market-driven differentiation /

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书目详细资料
主要作者: Cecere, Lora M.
企业作者: ebrary, Inc
其他作者: Chase, Charles W.
格式: 电子 电子书
语言:英语
出版: Hoboken : Wiley, 2012.
丛编:Wiley and SAS business series.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • Foreword
  • Preface
  • Bricks matter
  • Building value networks
  • The new world of demand management : demand sensing, shaping, and translation
  • The new world of supply management
  • About the authors
  • Index.