Bricks matter the role of supply chains in building market-driven differentiation /

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Bibliografske podrobnosti
Glavni avtor: Cecere, Lora M.
Korporativna značnica: ebrary, Inc
Drugi avtorji: Chase, Charles W.
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Hoboken : Wiley, 2012.
Serija:Wiley and SAS business series.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Kazalo:
  • Foreword
  • Preface
  • Bricks matter
  • Building value networks
  • The new world of demand management : demand sensing, shaping, and translation
  • The new world of supply management
  • About the authors
  • Index.