Tellis, G. J. (2013). Unrelenting innovation: How to build a culture for market dominance. Jossey-Bass.
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Citação norma Chicago
Tellis, Gerard J. Unrelenting Innovation: How to Build a Culture for Market Dominance. San Francisco, Calif.: Jossey-Bass, 2013.
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Citação norma MLA
Tellis, Gerard J. Unrelenting Innovation: How to Build a Culture for Market Dominance. Jossey-Bass, 2013.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.