Rossi, P. E., Allenby, G. M., & McCulloch, R. E. (2006). Bayesian statistics and marketing (Reprinted with corrections.). J. Wiley.
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Chicago-čujuhus (17. p.)
Rossi, Peter E., Greg M. Allenby, juo Robert E. McCulloch. Bayesian Statistics and Marketing. Reprinted with corrections. Chichester, England: J. Wiley, 2006.
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MLA-čujuhus (9. p.)
Rossi, Peter E., et al. Bayesian Statistics and Marketing. Reprinted with corrections. J. Wiley, 2006.
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