APA (7th ed.) Citation
McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it and how to profit from it (Rev. 4th ed.). John Wiley & Sons, Ltd..
Chicago Style (17th ed.) Citation
McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012.
MLA (9th ed.) Citation
McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Rev. 4th ed. John Wiley & Sons, Ltd., 2012.
Warning: These citations may not always be 100% accurate.