McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it and how to profit from it (Rev. 4th ed.). John Wiley & Sons, Ltd..
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Chicago Style (17th ed.) Zitazioa
McDonald, Malcolm, eta Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Rev. 4th ed. Chichester: John Wiley & Sons, Ltd., 2012.
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MLA (9th ed.) Zitazioa
McDonald, Malcolm, eta Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Rev. 4th ed. John Wiley & Sons, Ltd., 2012.
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