Marketing calculator measuring and managing return on marketing investment /
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Main Author: | Powell, Guy R. |
---|---|
Corporate Author: | ebrary, Inc |
Format: | Electronic eBook |
Language: | English |
Published: |
Singapore ; Hoboken, NJ :
John Wiley & Sons (Asia),
2008.
|
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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