Marketing calculator measuring and managing return on marketing investment /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore ; Hoboken, NJ :
John Wiley & Sons (Asia),
2008.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | 0000155222 | ||
| 005 | 20171002062608.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 080919s2008 si a sb 001 0 eng d | ||
| 010 | |z 2008278177 | ||
| 020 | |z 047082395X | ||
| 020 | |z 9780470823958 | ||
| 020 | |z 9781118507834 | ||
| 035 | |a (CaPaEBR)ebr10595359 | ||
| 035 | |a (OCoLC)810082827 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.13 |b .P685 2008eb |
| 100 | 1 | |a Powell, Guy R. | |
| 245 | 1 | 0 | |a Marketing calculator |h [electronic resource] : |b measuring and managing return on marketing investment / |c Guy R. Powell. |
| 260 | |a Singapore ; |a Hoboken, NJ : |b John Wiley & Sons (Asia), |c 2008. | ||
| 300 | |a xiv, 288 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [277]-281) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Cost effectiveness. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10595359 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 144370 |d 144370 | ||