ebrary, Inc, Vargo, S. L., & Lusch, R. F. (2012). Toward a better understanding of the role of value in markets and marketing. Emerald.
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Cita Chicago Style (17a ed.)
ebrary, Inc, Stephen L. Vargo, y Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing. Bingley, U.K.: Emerald, 2012.
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Cita MLA (9a ed.)
ebrary, Inc, et al. Toward a Better Understanding of the Role of Value in Markets and Marketing. Emerald, 2012.
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