APA (7th ed.) Zitazioa
McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide (2nd ed.). Elsevier/Butterworth-Heinemann.
Chicago Style (17th ed.) Zitazioa
McDonald, Malcolm, eta Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2006.
MLA (9th ed.) Zitazioa
McDonald, Malcolm, eta Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Elsevier/Butterworth-Heinemann, 2006.
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