Persuasive business proposals writing to win more customers, clients, and contracts /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2012.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9780814417850 | ||
| 020 | |z 9780814417867 (e-book) | ||
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| 035 | |a (OCoLC)782916582 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5718.5 |b .S26 2012eb |
| 082 | 0 | 4 | |a 658.15/224 |2 23 |
| 100 | 1 | |a Sant, Tom. | |
| 245 | 1 | 0 | |a Persuasive business proposals |h [electronic resource] : |b writing to win more customers, clients, and contracts / |c Tom Sant. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b AMACOM, |c c2012. | ||
| 300 | |a viii, 280 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Proposal writing in business. | |
| 650 | 0 | |a Persuasion (Rhetoric) | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10551817 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 136585 |d 136585 | ||