Hey, Whipple, squeeze this! the classic guide to creating great advertising /

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

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Autor principal: Sullivan, Luke
Autor corporatiu: ebrary, Inc
Altres autors: Bennett, Sam
Format: Electrònic eBook
Idioma:anglès
Publicat: Hoboken, N.J. : Wiley, 2012.
Edició:4th ed.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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