Intellectual property strategy
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Cambridge, Mass. :
MIT Press,
c2012.
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| Series: | MIT Press essential knowledge series.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.