Sandage, C. H., Fryburger, V. R., & Rotzoll, K. B. (1983). Advertising theory and practice (11th ed.). R.D. Irwin.
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Citação norma Chicago
Sandage, C. H., Vernon Ray Fryburger, and Kim B. Rotzoll. Advertising Theory and Practice. 11th ed. Homewood, Ill.: R.D. Irwin, 1983.
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Citação norma MLA
Sandage, C. H., et al. Advertising Theory and Practice. 11th ed. R.D. Irwin, 1983.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.