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Advertising : its role in modern marketing /

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Bibliographic Details
Main Author:	Dunn, S. Watson (Samuel Watson), 1918-
Other Authors:	Barban, Arnold M.
Format:	Book
Language:	English
Published:	Chicago : Dryden Press, c1986.
Edition:	6th ed.
Series:	Dryden Press series in marketing
Subjects:	Advertising.
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