Advertising : its role in modern marketing /

Advertising : its role in modern marketing /

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Bibliographic Details
Main Author: Dunn, S. Watson (Samuel Watson), 1918-
Other Authors: Barban, Arnold M.
Format: Book
Language:English
Published: Chicago : Dryden Press, c1986.
Edition:6th ed.
Series:Dryden Press series in marketing
Subjects:
Advertising.
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