Jewler, A. J. (2005). Creative strategy in advertising (8th ed.). Wadsworth.
Lua i Stíl Chicago (17ú heag.)Jewler, A. Jerome. Creative Strategy in Advertising. 8th ed. Australia: Wadsworth, 2005.
Lua MLA (9ú heag.)Jewler, A. Jerome. Creative Strategy in Advertising. 8th ed. Wadsworth, 2005.
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