APA (7th ed.) Citation
Parasuraman, A. (1986). Marketing research. Addison.
Chicago Style (17th ed.) Citation
Parasuraman, A. Marketing Research. California: Addison, 1986.
MLA (9th ed.) Citation
Parasuraman, A. Marketing Research. Addison, 1986.
Warning: These citations may not always be 100% accurate.