Wiersema, F. (1996). Customer intimacy: Pick your partners, shape your culture, win together. Knowledge Exchange.
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Chicago Style (17th ed.) Citation
Wiersema, Fred. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. California: Knowledge Exchange, 1996.
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MLA citiranje
Wiersema, Fred. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. Knowledge Exchange, 1996.
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