The business of influence reframing marketing and PR for the digital age /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2011.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1265 |b .S53 2011eb |
| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Sheldrake, Philip, |d 1971- | |
| 245 | 1 | 4 | |a The business of influence |h [electronic resource] : |b reframing marketing and PR for the digital age / |c Philip Sheldrake. |
| 260 | |a Chichester, West Sussex : |b Wiley, |c 2011. | ||
| 300 | |a xxi, 210 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Influence (Psychology) | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10510365 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 130888 |d 130888 | ||