Kardes, F. R. (2002). Consumer behavior and managerial decision making (2nd ed.). Prentice Hall.
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Citación estilo Chicago
Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2002.
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Cita MLA
Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Prentice Hall, 2002.
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