Fighting words persuasive strategies for war and politics /

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.

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Autor principal: Miller, Richard F., 1951-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: New York : Savas Beatie, 2010.
Edició:1st ed.
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Accés en línia:An electronic book accessible through the World Wide Web; click to view
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