Omslagsbild

QR-kod

The brutal truth about Asian branding and how to break the vicious cycle

Visa andra versioner (1)

Sparad:

Bibliografiska uppgifter
Huvudupphovsman:	Baladi, Joseph
Institutionell upphovsman:	ebrary, Inc
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Publicerad:	Singapore : Wiley, 2011.
Ämnen:	Brand name products > Asia. Branding (Marketing) > Asia. Electronic books.
Länkar:	An electronic book accessible through the World Wide Web; click to view
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Liknande verk

The brutal truth about Asian branding and how to break the vicious cycle
av: Baladi, Joseph
Publicerad: (2011)

Brands and branding
Publicerad: (2003)

Brands and branding
Publicerad: (2003)

The business of brands
av: Miller, Jon, 1971-
Publicerad: (2004)

The business of brands
av: Miller, Jon, 1971-
Publicerad: (2004)

Designing brand identity an essential guide for the whole branding team /
av: Wheeler, Alina
Publicerad: (2013)

Designing brand identity an essential guide for the whole branding team /
av: Wheeler, Alina
Publicerad: (2013)

Connective branding building brand equity in a demanding world /
av: Fisher-Buttinger, Claudia
Publicerad: (2008)

Connective branding building brand equity in a demanding world /
av: Fisher-Buttinger, Claudia
Publicerad: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
av: Taylor, David, 1964-
Publicerad: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
av: Taylor, David, 1964-
Publicerad: (2004)

Brand relevance making competitors irrelevant /
av: Aaker, David A.
Publicerad: (2011)

Brand relevance making competitors irrelevant /
av: Aaker, David A.
Publicerad: (2011)

Encyclopaedia of brand equity management.
Publicerad: (2009)

Encyclopaedia of brand equity management.
Publicerad: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
av: Post, Karen
Publicerad: (2005)

Brain tattoos creating unique brands that stick in your customers' minds /
av: Post, Karen
Publicerad: (2005)

Three threats to brand relevance strategies that work /
av: Aaker, David
Publicerad: (2013)

Three threats to brand relevance strategies that work /
av: Aaker, David
Publicerad: (2013)

Origination : the geographies of brands and branding /
av: Pike, Andy
Publicerad: (2015)

Origination : the geographies of brands and branding /
av: Pike, Andy
Publicerad: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
av: J., Tatiana Soto
Publicerad: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
av: J., Tatiana Soto
Publicerad: (2008)

Brandscendence three essential elements of enduring brands /
av: Clark, Kevin A.
Publicerad: (2004)

Brandscendence three essential elements of enduring brands /
av: Clark, Kevin A.
Publicerad: (2004)

Integrated branding becoming brand-driven through companywide action /
av: LePla, F. Joseph, 1955-
Publicerad: (1999)

Integrated branding becoming brand-driven through companywide action /
av: LePla, F. Joseph, 1955-
Publicerad: (1999)

Brand equity planning with structuralist rhetorical semiotics /
av: Rossolatos, George
Publicerad: (2013)

Brand equity planning with structuralist rhetorical semiotics /
av: Rossolatos, George
Publicerad: (2013)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicerad: (2012)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicerad: (2012)

Brands laid bare using market research for evidence-based brand management /
av: Ford, Kevin
Publicerad: (2005)

Brands laid bare using market research for evidence-based brand management /
av: Ford, Kevin
Publicerad: (2005)

Perspectives on branding
av: Miletsky, Jason I.
Publicerad: (2009)

Perspectives on branding
av: Miletsky, Jason I.
Publicerad: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
av: Schaefer, Wolfgang, et al.
Publicerad: (2015)

Rethinking prestige branding : secrets of the ueber-brands /
av: Schaefer, Wolfgang, et al.
Publicerad: (2015)

Creating passionbrands getting to the heart of branding /
av: Edwards, Helen, 1965-
Publicerad: (2005)

Creating passionbrands getting to the heart of branding /
av: Edwards, Helen, 1965-
Publicerad: (2005)

Strategic brand management : building, measuring, and managing brand equity /
av: Keller, Kevin Lane, 1956-
Publicerad: (2008)