ROI of $ocial media how to improve the return on your social marketing investment /
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| 主要作者: | |
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| 企业作者: | |
| 其他作者: | , |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Singapore :
John Wiley & Sons (Asia),
c2011.
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| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- section 1. Getting started with social media ROI
- section 2. The media engagement framework
- section 3. Practical applications of social media ROI
- section 4. Where does social media go from here?