Pricing and revenue optimization

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Detalles Bibliográficos
Autor Principal: Phillips, Robert L. (Robert Lewis), 1955-
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Stanford, Calif. : Stanford Business Books, 2005.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Background and introduction
  • Introduction to pricing and revenue optimization
  • Basic price optimization
  • Price differentiation
  • Pricing with constrained supply
  • Revenue management
  • Capacity allocation
  • Network management
  • Overbooking
  • Markdown management
  • Customized pricing
  • Pro and customer acceptance.