Pricing and revenue optimization
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Stanford, Calif. :
Stanford Business Books,
2005.
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| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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Inhaltsangabe:
- Background and introduction
- Introduction to pricing and revenue optimization
- Basic price optimization
- Price differentiation
- Pricing with constrained supply
- Revenue management
- Capacity allocation
- Network management
- Overbooking
- Markdown management
- Customized pricing
- Pro and customer acceptance.