Pricing and revenue optimization

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Dades bibliogràfiques
Autor principal: Phillips, Robert L. (Robert Lewis), 1955-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Stanford, Calif. : Stanford Business Books, 2005.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Background and introduction
  • Introduction to pricing and revenue optimization
  • Basic price optimization
  • Price differentiation
  • Pricing with constrained supply
  • Revenue management
  • Capacity allocation
  • Network management
  • Overbooking
  • Markdown management
  • Customized pricing
  • Pro and customer acceptance.