Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
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Main Author: | Blattberg, Robert C., 1942- |
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Corporate Author: | ebrary, Inc |
Other Authors: | Allenby, Greg M. (Greg Martin), 1956- |
Format: | Electronic eBook |
Language: | English |
Published: |
Singapore :
World Scientific,
2010.
|
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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