APA (7th ed.) Zitazioa
Blattberg, R. C., & Allenby, G. M. (2010). Perspectives on promotion and database marketing: The collected works of Robert C Blattberg. World Scientific.
Chicago Style (17th ed.) Zitazioa
Blattberg, Robert C., eta Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.
MLA (9th ed.) Zitazioa
Blattberg, Robert C., eta Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific, 2010.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.