Blattberg, R. C., & Allenby, G. M. (2010). Perspectives on promotion and database marketing: The collected works of Robert C Blattberg. World Scientific.
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Citação norma Chicago
Blattberg, Robert C., and Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.
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Citação norma MLA
Blattberg, Robert C., and Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific, 2010.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.