Tohutoro APA (7th ed.)
Kumra, R. (2007). Consumer behavior. Himalaya Pub. House.
Tohutoru Kātū Chicago (17th ed.)
Kumra, Rajeev. Consumer Behavior. Mumbai: Himalaya Pub. House, 2007.
Tohutoro MLA (9th ed.)
Kumra, Rajeev. Consumer Behavior. Himalaya Pub. House, 2007.
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