Kumra, R. (2007). Consumer behavior. Himalaya Pub. House.
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Chicago Style (17th ed.) Citation
Kumra, Rajeev. Consumer Behavior. Mumbai: Himalaya Pub. House, 2007.
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MLA (9th ed.) Citation
Kumra, Rajeev. Consumer Behavior. Himalaya Pub. House, 2007.
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Warning: These citations may not always be 100% accurate.