Marketing research

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Nair, Suja R.
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Mumbai [India] : Himalaya Pub. House, 2009.
Preanttus:Rev. ed.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Sisdoallologahallan:
  • pt. 1. Introduction, nature and scope of marketing research
  • pt. 2. Methods of collecting data
  • pt. 3. Research process & analysis
  • pt. 4. Information and applications of marketing research
  • pt. 5. Cases.