J.L. Kellogg Graduate School of Management, ebrary, Inc, Tybout, A. M., & Calder, B. J. (2010). Kellogg on marketing (2nd ed.). Wiley.
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Citação norma Chicago
J.L. Kellogg Graduate School of Management, Inc ebrary, Alice M. Tybout, and Bobby J. Calder. Kellogg on Marketing. 2nd ed. Hoboken, NJ: Wiley, 2010.
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Citação norma MLA
J.L. Kellogg Graduate School of Management, et al. Kellogg on Marketing. 2nd ed. Wiley, 2010.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.