Innovation and marketing in the video game industry avoiding the performance trap /

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Bibliographic Details
Main Author: Wesley, David T. A.
Corporate Author: ebrary, Inc
Other Authors: Barczak, Gloria
Format: Electronic eBook
Language:English
Published: Farnham [Surrey, England] : Gower, c2010.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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