Cita APA (7th ed.)

Mathieson, R. (2010). The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. American Management Association.

Cita Chicago (17th ed.)

Mathieson, Rick. The On-demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: American Management Association, 2010.

Cita MLA (9th ed.)

Mathieson, Rick. The On-demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. American Management Association, 2010.