Connective branding building brand equity in a demanding world /
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Main Author: | Fisher-Buttinger, Claudia |
---|---|
Corporate Author: | ebrary, Inc |
Other Authors: | Vallaster, Christine, 1971- |
Format: | Electronic eBook |
Language: | English |
Published: |
Hoboken, NJ :
Wiley,
c2008.
|
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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