Citace podle APA (7th ed.)
Strauss, R. E. (2008). Marketing planning by design: Systematic planning for successful marketing strategy. Wiley.
Citace podle Chicago (17th ed.)
Strauss, Ralf E. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. Chichester, England ; Hoboken, NJ: Wiley, 2008.
Citace podle MLA (9th ed.)
Strauss, Ralf E. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. Wiley, 2008.
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