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Social media metrics how to measure and optimize your marketing investment /

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Bibliographic Details
Main Author:	Sterne, Jim, 1955-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Internet marketing. Social media > Economic aspects. Marketing research. Online social networks > Economic aspects. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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