APA (7th ed.) Citation

Ward, D. B. (2009). A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research. Temple University Press.

Chicago Style (17th ed.) Citation

Ward, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia: Temple University Press, 2009.

MLA (9th ed.) Citation

Ward, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Temple University Press, 2009.