Ward, D. B. (2009). A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research. Temple University Press.
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Chicago Style (17th ed.) Citation
Ward, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia: Temple University Press, 2009.
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MLA (9th ed.) Citation
Ward, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Temple University Press, 2009.
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Warning: These citations may not always be 100% accurate.