A complaint is a gift recovering customer loyalty when things go wrong /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Barlow, Janelle, 1943-
Korporativna značnica: ebrary, Inc
Drugi avtorji: Møller, Claus, 1942-
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: San Francisco, Calif. : Berrett-Koehler Publishers, c2008.
Izdaja:2nd ed.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
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Kazalo:
  • A complaint is a gift strategy
  • Complaints: necessary evil or opportunities?
  • Capitalizing on complaints
  • Why most customers don't complain
  • In the mind of the complaining customer
  • The gift formula
  • Creating better customers with goodwill
  • When customers go ballistic
  • It's all in the words: responding to written complaints
  • From a whisper to a global shout
  • When feedback gets personal
  • When you complain, make sure you are giving a gift.