A complaint is a gift recovering customer loyalty when things go wrong /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Barlow, Janelle, 1943-
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Møller, Claus, 1942-
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: San Francisco, Calif. : Berrett-Koehler Publishers, c2008.
Rhifyn:2nd ed.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • A complaint is a gift strategy
  • Complaints: necessary evil or opportunities?
  • Capitalizing on complaints
  • Why most customers don't complain
  • In the mind of the complaining customer
  • The gift formula
  • Creating better customers with goodwill
  • When customers go ballistic
  • It's all in the words: responding to written complaints
  • From a whisper to a global shout
  • When feedback gets personal
  • When you complain, make sure you are giving a gift.