Market rebels how activists make or break radical innovations /

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書目詳細資料
主要作者: Rao, Hayagreeva, 1959-
企業作者: ebrary, Inc
格式: 電子 電子書
語言:英语
出版: Princeton : Princeton University Press, c2009.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • From the invisible hand to joined hands
  • "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
  • Evange-ale-ists and the renaissance of microbrewing
  • The French revolution : collective action and the nouvelle cuisine innovation
  • Show me the money : shareholder activism and investor rights
  • Chain reaction : the enactment and repeal of anti-chain store laws
  • Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
  • From exit to voice : advice for activists.