Market rebels how activists make or break radical innovations /
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| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Princeton :
Princeton University Press,
c2009.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- From the invisible hand to joined hands
- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
- Evange-ale-ists and the renaissance of microbrewing
- The French revolution : collective action and the nouvelle cuisine innovation
- Show me the money : shareholder activism and investor rights
- Chain reaction : the enactment and repeal of anti-chain store laws
- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
- From exit to voice : advice for activists.