Market rebels how activists make or break radical innovations /

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Dades bibliogràfiques
Autor principal: Rao, Hayagreeva, 1959-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Princeton : Princeton University Press, c2009.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
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  • "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
  • Evange-ale-ists and the renaissance of microbrewing
  • The French revolution : collective action and the nouvelle cuisine innovation
  • Show me the money : shareholder activism and investor rights
  • Chain reaction : the enactment and repeal of anti-chain store laws
  • Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
  • From exit to voice : advice for activists.